Strictly control the risk Embrace the change Innovation and breakthrough 丨Linton 2023 annual marketing work summary conference was successfully held


On February 1-2, Linton held the 2023 marketing summary meeting with the theme of "Strictly controlling risks, embracing changes, innovating and breaking through". President Shuliang Gao and the senior management team, staff of all molecular companies, centers, business units and marketing management center attended the meeting; Chairman Chun'an Li and some overseas colleagues participated in the meeting in the form of online linkage.

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■ The conference site @China - Wuxi

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The brightest profession under the sun

Summarizing, sharing, looking ahead

At the beginning of the meeting, Mr. Gao, President of Linton, and Mr. Jin, Vice President of Marketing, made opening speeches for the meeting.

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■ Jin Xinliang, Vice President of Marketing, shared his remarks

Mr. Jin emphasized that the purpose of this meeting is to summarize, share and look forward. First of all affirmed the marketing management center's achievements in the past year, said that in the new year, we should continue to pay attention to the market dynamics, adjust the strategic direction and marketing strategy, actively respond to customer demand, avoid sales "noise", and consolidate the customer base with innovative thinking.

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■ Shuliang Gao, President, shared a statement

Mr. Gao said, 2024, known as the year of change on the main channel, the photovoltaic industry is constantly experiencing changes, Linton how to create unlimited possibilities in the limited market resources has become the key. In the new year, all departments should work closely with each other to realize the domestic and international project landing and comprehensive competitiveness building with the sustainable development strategy of the group and the advantage of whole-line delivery. Give full play to the integrated management and risk control, so as to achieve the strategy of catching, execution of reliable, up and down the synergy of the ground.

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Learning from the past and innovating for change

Summarize the work of 2023 Define the goals of 2024

Subsequently, each marketing team successively for 2023 sales targets, acceptance and return, customer service and other work to review the combing and inventory analysis, in order to do the 2023 work summary report and the next year's work plan to lay out, and in conjunction with the market environment, around the business situation, through the exchange of detailed data to attack the practice of the leaders on-site comment and give advice.

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■ Debriefing of teams

Chairman Li Chunan emphasized through the online participation, marketing work is the most important is the customer, we have to seize the two ends of the smile curve, follow the market and customers, from the customer's needs in the early stage, to the product delivery and after-sales service, the sales staff should be involved in it, all to meet customer needs as a starting point. At the same time of solid management, we melt the idea into product manufacturing, write the wisdom into production line, and reflect the problem-solving measures in the work terminal, and plant this idea, deep in the customer's word of mouth, on the way of our development, in the heart of every Liancheng people.

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■ Leadership Review

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The mission is to overcome the obstacles

2024 Goal Setting and Breakdown

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Based on the current market situation, in order to ensure the realization of the company's marketing objectives in 2024, the management put forward detailed assessment indicators and incentives. Including performance completion, teamwork, customer satisfaction, etc., aiming to comprehensively assess the performance of the marketing team; and on-site task decomposition and annual target customization, with multi-dimensional, multi-level assessment methods to stimulate the vitality of the marketing team to promote the company's business development.

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Focusing on product leadership and firm strategy landing

Focusing on product leadership and firm strategy landing

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■ Product training presentations

Each business unit explains and trains the company's products through various aspects such as market development prospects, product functional characteristics, competitiveness analysis, etc., aiming to meet the market demand and improve the company's competitiveness.

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Innovation to break the game and win 2024

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■ 2023 Marketing Wrap-Up Conference

In 2024, we are well versed in the way of still water and submerged current, in the market environment full of variables and fierce, but the long time to work for the advancement of people, but sustained force is strong, but the courage to fight for the victory. Continuous learning, gathering scientific and technological innovation, for our bright industry, common cause and struggle, innovation to break the game, unity to win the game.


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